The British Journal of Psychiatry (2000) 177: 396-401
© 2000 The Royal College of Psychiatrists
Mental health literacy
Public knowledge and beliefs about mental disorders
A. F. JORM, DSc
Centre for Mental Research, The Australian National University, Canberra
0200, Australia
Declaration of interest None.

ABSTRACT
Background Although the benefits of public knowledge of physical
diseases are widely accepted, knowledge about mental disorders
(mental health
literacy) has been comparatively neglected.
Aims To introduce the concept of mental health literacy to a wider
audience, to bring together diverse research relevant to the topic and to
identify gaps in the area.
Method A narrative review within a conceptual framework.
Results Many members of the public cannot recognise specific
disorders or different types of psychological distress. They differ from
mental health experts in their beliefs about the causes of mental disorders
and the most effective treatments. Attitudes which hinder recognition and
appropriate help-seeking are common. Much of the mental health information
most readily available to the public is misleading. However, there is some
evidence that mental health literacy can be improved.
Conclusions If the public's mental health literacy is not improved,
this may hinder public acceptance of evidence-based mental health care. Also,
many people with common mental disorders may be denied effective self-help and
may not receive appropriate support from others in the community.

INTRODUCTION
Health literacy has been defined as "the ability to gain access
to,
understand, and use information in ways which promote and
maintain good
health" (
Nutbeam et al,
1993). In the area of
physical health, examples of health literacy
would include
knowledge and use of a healthy diet, taking actions to prevent
skin cancer, performing breast self-examination, having first
aid skills and
knowing how to look up health information in
a library or on the internet.
While the importance of health
literacy for physical health is widely
acknowledged, the area
of mental health literacy has been comparatively
neglected.
The purpose of this review is to introduce the concept to a
wider
audience, to bring together diverse research relevant
to mental health
literacy and to identify gaps in the area.

DEFINITION AND CONCEPTUAL FRAMEWORK
Jorm
et al
(
1997a) introduced
the term mental health
literacy and have defined it as
"knowledge and beliefs
about mental disorders which aid their
recognition, management
or prevention". Mental health literacy consists
of several
components, including: (a) the ability to recognise specific
disorders or different types of psychological distress; (b)
knowledge and
beliefs about risk factors and causes; (c) knowledge
and beliefs about
self-help interventions; (d) knowledge and
beliefs about professional help
available; (e) attitudes which
facilitate recognition and appropriate
help-seeking; and (f)
knowledge of how to seek mental health information.
If people experience disabling psychological symptoms or have close contact
with others who have such problems, they will attempt to manage those
symptoms. People's symptom-management activities will be influenced by their
mental health literacy. If successful, these symptom-management activities may
lead to a reduction in disabling symptoms and also a change in mental health
literacy. In this framework, the person affected by the symptoms (either
personally or through close contact) is seen as the primary agent in symptom
management, with professional help being one of a range of strategies he or
she might try. This perspective is important because it leads to a greater
emphasis on increasing public (rather than professional) knowledge and skills
about mental health and on empowering the person experiencing disabling
symptoms. The need for the public to have greater mental health literacy is
highlighted by the high lifetime prevalence of mental disorders (up to 50%,
according to Kessler et al,
1994), which means that virtually everyone will either develop a
mental disorder or have close contact with someone who does.

RECOGNITION OF MENTAL DISORDERS
Many members of the public cannot correctly recognise mental
disorders and
do not understand the meanings of psychiatric
terms. For example, when a
representative sample of the Australian
public was shown vignettes of a person
suffering from major
depression or schizophrenia, most recognised that there
was
some sort of mental health problem but depression was correctly
used as
the label by only 39% and schizophrenia by 27%
(
Jorm et al,
1997a). For the depression vignette, 11% thought the
person had a physical disorder. Similarly, European surveys
have found lack of
understanding of the terms schizophrenia
and mania to be common
(
Brändli,
1999;
Hillert et al,
1999) and that schizophrenia is commonly associated
with a split personality (
Angermeyer &
Matschinger, 1999).
A US study found that the public are
reasonably knowledgeable
about the mood symptoms of depression, but less
likely to know
about somatic changes
(
Regier et al,
1988).
Is the inability to use a correct psychiatric label and lack of knowledge
of symptomatology of any significance? These failures of mental health
literacy may cause problems of communication with health practitioners. It is
well known that patients with mental disorders are often missed by general
practitioners (GPs). Aspects of the GP interviewing style are known to be
associated with rate of detection
(Goldberg & Huxley, 1992),
but the patient's mode of interacting with the GP is also important. Detection
of a mental disorder is greater if the patient presents his or her symptoms as
reflecting a psychological problem (Herran
et al, 1999; Kessler
et al, 1999) and explicitly raises the problem with the
GP (Bowers et al,
1990; Jacob et al,
1998). Although GP recognition may not be sufficient in itself to
benefit the patient (Goldberg et
al, 1998; Simon et
al, 1999), it is a first step towards effective action.

KNOWLEDGE AND BELIEFS ABOUT CAUSES
In Western countries depression and schizophrenia are most often
seen by
the public as caused by the social environment, particularly
recent stressors
(
McKeon & Carrick, 1991;
Matschinger & Angermeyer,
1996;
Priest et al,
1996;
Jorm et al,
1997b;
Link et
al, 1999). While psychiatric epidemiologists would
concur
about the importance of stressful life events in depression,
in schizophrenia
life events are more of a trigger than a cause.
Biological factors are seen by
the public as less important
than environmental ones
(
McKeon & Carrick, 1991;
Matschinger & Angermeyer,
1996;
Wolff et al,
1996;
Jorm et al,
1997b;
Link et
al, 1999), although relatives of people with schizophrenia
are more likely to see biological factors as important
(
Angermeyer & Matschinger,
1996a). Providing the label schizophrenia
to a vignette has also been found to increase the likelihood
that biological
rather than psychosocial causes are seen as
responsible
(
Angermeyer & Matschinger,
1996b). In some
non-Western cultures, supernatural
phenomena, such as witchcraft
and possession by evil spirits, are seen as
important causes
of mental disorders
(
Razali et al, 1996),
although this is
uncommon in the West
(
Angermeyer & Matschinger,
1999;
Brändli,
1999).
Beliefs about causes may alter patterns of help-seeking and response to
treatment. For example, in Malaysia belief by psychiatric patients in
supernatural causes was associated with greater use of traditional healers and
poorer compliance with medication (Razali
et al, 1996). In a US controlled trial of psychotherapy
for depression, belief in relationship causes was associated with a better
outcome in behavioural therapy, while belief in existential causes was
associated with a better outcome in cognitive therapy
(Addis & Jacobson,
1996).

KNOWLEDGE AND BELIEFS ABOUT SELF-HELP
Given that only a minority or people who meet diagnostic criteria
for a
mental disorder seek professional help
(
Regier et al, 1993;
Lin et al, 1996;
Andrews et al, 1999),
self-help skills
are of great importance. When the public were asked to rate
a
range of interventions for likely helpfulness, self-help
interventions were
found to be at the top of the list in both
Australia and the UK
(
Rippere, 1979;
Parker & Brown, 1982;
Jorm et al,
1997a). Among the most popular self-help interventions
are seeking support from family and friends, engaging in pleasurable
activities, taking up new activities and physical exercise.
Unfortunately,
there is much less evidence on the effectiveness
of self-help interventions
than on that of professional ones,
making it difficult to say which are likely
to work. However,
for milder states of depression, there is evidence for the
effectiveness of social support (
Goldberg
& Huxley, 1992),
physical exercise
(
Martinsen, 1994), self-help
books based
on cognitive-behavioural therapy
(
Cuijpers, 1997) and for the
herb St John's wort (
Linde et al,
1996).
Rauwolfia serpentina is a traditional herbal
remedy known to have an antipsychotic
effect
(
Bhatara et al,
1997). There is a clear need for further
evaluation of self-help
interventions, so that the public can
be given appropriate advice.
Knowledge of how to help others is a related component of mental health
literacy. Very little research has been done on the topic, but a Swiss survey
found that the public have difficulty in dealing with mental disorders, saying
they do not know how to behave, are afraid of making mistakes and do not have
sufficient knowledge
(Brändli,
1999).

KNOWLEDGE AND BELIEFS ABOUT PROFESSIONAL HELP
A number of surveys have asked the public about various helping
professions. General practitioners are rated very highly in
many countries,
particularly for depression (
Priest et
al, 1996;
Wolff et
al, 1996;
Jorm et
al, 1997a;
Brädli,
1999).
The strong endorsement of GPs is not, however, universal
(
McKeon & Carrick, 1991;
Jorm et al,
2000a). For depression,
psychiatrists and psychologists
are rated less highly than
GPs, but are more likely to be seen as helpful for
schizophrenia
(
Jorm et al,
1997a;
Angermeyer
et al, 1999). These results
come from developed
countries. Beliefs about professional help
may be very different in developing
countries. For example,
in Ethiopia traditional sources of help, such as
witchcraft,
holy water and herbalists, were preferred over medical help
for a
range of mental health problems (
Alem
et al, 1999).
By contrast, medical help was
over-whelmingly preferred for
physical health problems.
When the public are asked about various therapies, a strikingly consistent
finding across many countries is very negative beliefs about medication for a
range of mental disorders (Regier et
al, 1988; Angermeyer
et al, 1993; Priest
et al, 1996; Jorm
et al, 1997a; Fischer et al, 1999;
Hillert et al, 1999;
Jorm et al,
2000a). The public's belief about medication is in sharp
contrast to both the evidence from randomised controlled trials and the views
of mental health professionals that anti-depressant and antipsychotic
medications are effective (Jorm et
al, 1997c;
Caldwell & Jorm, 2000).
The public's negative views about psychotropic medication also contrast with
their own positive views about medication for common physical disorders
(Hillert et al,
1999). The reasons given by the public for their negative views of
psychotropic medication are perceived side-effects, such as dependence,
lethargy or brain damage, and the belief that the treatments deal only with
the symptoms and not the causes
(Angermeyer et al,
1993; Priest et al,
1996; Fishcher et al,
1999). One interpretation of these findings is that the negative
attributes of benzodiazepines have become generalised to all types of
psychotropic medication (Angermeyer et
al, 1993). Indeed, the public do not seem to discriminate
between different types of psychotropic medication, in contrast to mental
health professionals who are quite specific in their recommendations
(Jorm et al,
1997c). An Australian survey found that other treatments
specifically associated with psychiatrists, such as electroconvulsive therapy
(ECT) and admission to a psychiatric ward, are also viewed very negatively by
the public, with more people believing they are harmful than helpful
(Jorm et al,
1997a). Anecdotal evidence would support the conclusion
that such beliefs are widespread in other countries as well.
Natural remedies, such as vitamins and herbs, are viewed much
more positively by the public (Angermeyer
& Matschinger, 1996c;
Jorm et al,
1997a) and are not generally seen as sharing the negative
attributes of psychotropics (Fischer
et al, 1999).
Another consistent finding across a range of countries is very positive
views about psychological treatments such as counselling.
(McKeon & Carrick, 1991;
Priest et al, 1996;
Jorm et al,
1997a,
2000a) and
psychotherapy (Angermeyer &
Matschinger, 1996c;
Hillert et al, 1999).
Indeed, the public's views tend to be more positive than those of
professionals (Furnham et al,
1992; Jorm et al,
1997c). What is most surprising is that psychological
interventions are seen by the public as highly effective for psychotic
disorders (Angermeyer & Matschinger,
1996c; Jorm et al,
1997c,
2000a) and even,
according to an Austrian survey, for dementia
(Jorm et al,
2000a).
What are the consequences of the public's beliefs about treatment? The most
obvious is that negative beliefs about medication may lead to failure to seek
medical help and lack of compliance with any medication recommended
(Fischer et al,
1999). It has been proposed that greater account should be taken
of patients' views in negotiating the treatment approach. In this regard, the
term concordance, which implies a two-way negotiation between
doctor and patient, is more appropriate than compliance
(Mullen, 1997). Public beliefs
about professional help may also affect the help-seeking of others. It has
been found that professional help for depression is more likely to occur when
another person recommends that help be sought
(Dew et al, 1991), so
the views of significant others about treatment may also be influential.

ATTITUDES THAT FACILITATE RECOGNITION AND HELP-SEEKING
There is a stigma associated with mental disorders and this
may hinder
seeking help. For example, the German public report
much greater reluctance to
discuss mental disorders with relatives
and friends than to discuss physical
disorders (
Hillert et al,
1999), while in the USA many members of the public reported
an
unwillingness to seek treatment for depression because they
feared a negative
impact on their employment situation
(
Regier et al, 1988).
Stigmatising attitudes also extend to approaching
professionals. In the UK, a
majority of the public reported
that they would be embarrassed to consult a GP
for depression,
primarily because the GP would see them as unbalanced or
neurotic
(
Priest et al,
1996), and in India patients with stigmatising
attitudes have been
found to present their distress in somatic
rather than psychological terms
(
Raguram et al,
1996).

KNOWLEDGE OF HOW TO SEEK MENTAL HEALTH INFORMATION
We know very little about how people acquire knowledge and beliefs
about
mental health. It is likely that personal experiences
and anecdotal evidence
from family and friends are an important
source. A UK study found that 33% of
respondents cited personal
experience of someone with a mental disorder as
their main
source of information, while a further 10% cited friends and
relatives (
Wolff et al,
1996). Indeed, personal experience
or contact has been found to be
associated with beliefs about
causes
(
Angermeyer & Matschinger,
1996b), with more favourable
attitudes
(
Angermeyer & Matschinger,
1996a;
Wolff et
al, 1996), with treatment preferences
(
Angermeyer & Matschinger,
1996a) and with greater understanding of the term
schizophrenia
(
Hillert et al,
1999).
Other important influences are journalists' reports and television and
cinema dramas depicting mental disorders. In the UK, 32% cited the media as
their main source of information (Wolff
et al, 1996). Unfortunately, these media often tend to
report on the negative aspects. In a survey of the German public, 64% said
that they had read about a person with a mental illness who had committed a
violent crime and 50% about someone who became addicted to prescribed drugs,
but only 17% had read about persons with mental illnesses who became able to
lead a normal life by taking their medication
(Hillert et al,
1999). It is clear that such negative reporting has an impact.
Another German study was able to show that two attempts on the lives of
prominent politicians by persons with a mental disorder led to a marked
increase in negative attitudes (Angermeyer
& Matschinger, 1995). People with mental disorders are also
frequently portrayed as violent or having other undesirable characteristics in
fictional accounts in the cinema and on television
(Hyler et al, 1991;
Wilson et al, 1999).
Although violence is a problem in a small proportion of people suffering from
severe mental disorders (Torrey,
1994), the public clearly overestimate this risk, on the basis of
media reports and dramatic portrayals
(Wolff et al, 1996;
Link et al,
1999).
Finally, there are sources of knowledge, such as books, libraries, the
internet and courses of study, available to those with better education and
resources. While it is known that some self-help books are best-sellers and
that some mental health websites receive a large number of hits, the overall
impact of such sources on mental health literacy is unknown. There is a need
for greater quality control of such sources to ensure that the public gets
accurate information. For example, a recent study of the top 20 depression
websites found the overall quality of the information was poor when evaluated
against clinical practice guidelines (K. Griffiths, personal communication,
2000; further details available from the author upon request).

COGNITIVE ORGANISATION OF MENTAL HEALTH LITERACY
There is a clear gulf between public and professional beliefs
about mental
disorders (
Jorm et al,
1997c). One interpretation
of this finding is that there
is a continuum of mental health
literacy running from lay beliefs to
professional knowledge.
The professionals have expert knowledge which is to a
large
extent based on scientific evidence and expert consensus, while
the
public have a range of beliefs based on personal experience,
anecdotes, media
reports and more formal sources of knowledge.
However, factor analysis of
public beliefs reveals not a general
factor corresponding to mental health
literacy, but a number
of factors representing general belief systems that
illness
is best handled by medical, psychological or lifestyle interventions
(
Jorm et al,
1997d). It may be that when people are confronted
by a
health problem they know little about, they fall back
on their general belief
systems about health (
Jorm et al,
2000b). For example, if a person has no specific
knowledge
about depression, they might fall back on a general belief system
that health problems are caused by lifestyle and that the solution
is to be
found in natural remedies and lifestyle changes. These
general belief systems
then become a scaffold onto which specific
knowledge (mental health literacy)
is grafted.

IMPROVING MENTAL HEALTH LITERACY
Efforts to improve public knowledge of mental disorders have
been much less
common than for cancer and heart disease. Nevertheless,
a number of approaches
have been tried. One is an information
campaign targeted at the general
population. In the late 1980s,
the Americans instituted the Depression
Awareness, Recognition
and Treatment Program, which aimed to inform both the
public
and health professionals that depressive disorders are common,
serious
and treatable (
Regier et al,
1988). This campaign
involved a broad range of educational
materials, including
television, radio and print advertisements, bookmarks and
brochures.
This national campaign was coordinated with action in local
communities. Its effects are unknown. Another US campaign, begun
in the early
1990s, is the National Depression Screening Day
(
Jacobs, 1995). The aims of
this day are to call public attention
to depression, to educate the public
about symptoms and treatments
and to identify individuals who may be unaware
they are clinically
depressed. This day has resulted in wide-spread media
publicity
and screening of a large number of people.
In the UK there was the Defeat Depression Campaign run by the Royal College
of Psychiatrists and the Royal College of General Practitioners from 1992 to
1996 (Paykel et al,
1998). This campaign aimed to educate the public about depression
and its treatment, to encourage earlier treatment-seeking and to reduce the
stigma of depression. It included use of radio, television and print media.
National surveys carried out at the beginning, middle and end of the campaign
showed small but significant changes in the percentage of the public who
believe that antidepressants are effective and who would be willing to seek
professional help. It is impossible to say whether these changes were solely
due to the campaign, but the results are certainly encouraging.
In Norway, there has recently been a campaign in one county aimed at
reducing the duration of untreated psychosis by encouraging early help-seeking
(Johannessen, 1998). As well
as targeting the public, this campaign was aimed at health care providers,
educators and treatment centres. It involved radio, newspaper, cinema and
television advertisements. Public surveys carried out before and after the
campaign showed a large increase in knowledge of the terms psychosis and
schizophrenia. There is also early evidence that help-seeking behaviour has
changed and that the duration of untreated psychosis has decreased.
Another approach is to target specific subgroups of the public. This
approach is exemplified by the work of Wolff et al
(1999), who educated the
public in a neighbourhood where a group house for those with mental illnesses
was being established. In this study, one such neighbourhood received an
education campaign, while another acted as a control. The campaign consisted
of an educational package with information sheets and a video, social events
to establish contact with the group house, a formal reception and informal
discussion sessions. Pre- and post-surveys in the experimental and control
neighbourhoods showed only a small effect on public knowledge, but revealed
less fear and more social contact with the group house residents in the
experimental neighbourhood. Another targeted population subgroup is
high-school students. Fairly brief classroom instruction has been found to
improve willingness to seek professional help
(Battaglia et al,
1990; Esters et al,
1998).
Finally, there are attempts to improve the quality of information presented
in the media through expert input. Although mental health experts frequently
make themselves available for media comment, there is virtually no research on
the effects of doing so. However, in an analysis of four media items derived
from lay sources and three from psychiatrists, Nairn
(1999) found that the
psychiatrists presented mental disorders in a less negative manner, but the
journalists tended to undermine their message to produce a more newsworthy
story.

IMPLICATIONS FOR MENTAL HEALTH CARE
The evidence reviewed here makes it clear that the public in
many countries
have poor mental health literacy. There are
a number of important consequences
of this poor knowledge.
First, it may place a limit on the implementation of
evidence-based
mental health care. Attempts to make clinical practice more
evidence-based, such as the Cochrane Collaboration
(
Adams, 1995),
are founded on
the assumption that meta-analyses of
randomised controlled trials and the
dissemination of clinical
practice guidelines are sufficient to improve
clinical practice.
This approach is very much a top-down one in which it is
assumed
that the benefits of research will be realised if clinicians
can be
won over to use evidence-based treatments. However,
this approach fails to
take account of the views of the public,
who are the potential consumers of
services. If evidence-based
treatments do not accord with public views, people
who develop
mental disorders may be unwilling to seek those treatments or
to
adhere to advice given by clinicians (
Jorm
et al, 2000a).
Furthermore, they may burden the
health care system by seeking
inappropriate services and unnecessary
investigations.
A second consequence of poor mental health literacy is that the task of
preventing and helping mental disorders is largely confined to professionals.
However, the prevalence of mental disorders is so high that the mental health
workforce cannot help everyone affected and tends to focus on those with more
severe and chronic problems. If there are to be greater gains in prevention,
early intervention, self-help and support of others in the community, then we
need a mental health literate society in which basic knowledge
and skills are more widely distributed.

Clinical Implications and Limitations
CLINICAL IMPLICATIONS
- The public does not share many of the core beliefs of clinicians with
regard to treatment and aetiology of mental disorders.
- Clinicians may have difficulty in implementing evidence-based mental health
care if patients do not believe in the interventions offered.
- An increase in mental health literacy in the population may assist
prevention, early intervention, effective self-help and support of others in
the community.
LIMITATIONS
- The concept of mental health literacy assumes the superiority of expert
psychiatric knowledge over lay beliefs.
- The concept could be criticised for seeing the sufferer's interpretation of
his or her condition as less valid.

ACKNOWLEDGMENTS
Suggestions for improving the paper were provided by Betty Kitchener,
Kathy
Griffiths, Scott Henderson, Jo Medway and Bryan Rodgers.

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