The British Journal of Psychiatry (2007) 190: 192-193. doi: 10.1192/bjp.bp.106.025791
© 2007 The Royal College of Psychiatrists
Stigma: ignorance, prejudice or discrimination?
Graham Thornicroft, PhD,
Diana Rose, PhD,
Aliya Kassam, MSc and
Norman Sartorius, PhD
Institute of Psychiatry, King's College, London, UK
Correspondence:
Professor Graham Thornicroft, Health Service and Population Research
Department, Institute of Psychiatry, King's College London, De Crespigny Park,
London SE5 8AF, UK. Tel: +44(0)207 848 0735; fax: +44(0)207 277 1462; email:
g.thornicroft{at}iop.kcl.ac.uk
Declaration of interest G.T. and A.K. undertake stigma-related
research supported by an educational grant from Lundbeck UK Ltd.

ABSTRACT
The term stigma refers to problems of knowledge (ignorance),
attitudes
(prejudice) and behaviour (discrimination). Most
research in this area has
been based on attitude surveys, media
representations of mental illness and
violence, has only focused
upon schizophrenia, has excluded direct
participation by service
users, and has included few intervention studies.
However,
there is evidence that interventions to improve public knowledge
about mental illness can be effective. The main challenge in
future is to
identify which interventions will produce behaviour
change to reduce
discrimination against people with mental
illness.

INTRODUCTION
Stigma is a mark or sign of disgrace usually eliciting negative
attitudes
to its bearer. If attached to a person with a mental
disorder it can lead to
negative discrimination. It is sometimes
but not always related to a lack of
knowledge about the condition
that led to stigmatisation. There is now a
voluminous literature
on stigma (
Link &
Phelan, 2001;
Corrigan,
2005), but this
has largely been limited to attitude surveys
rather than studies
establishing an evidence base of effective interventions
(
Sartorius & Schulze,
2005).
Stigma can therefore be seen as an overarching term that
contains
three elements: problems of knowledge (ignorance), problems
of
attitudes (prejudice), and problems of behaviour (discrimination).

SHORTCOMINGS OF WORK ON STIGMA
Five key features have limited the usefulness of stigma theories.
First,
although these processes are undoubtedly complex, academic
writings on stigma
(which in the field of mental health have
almost entirely focused upon
schizophrenia) have made relatively
few connections with legislation
concerning disability rights
policy (
Sayce,
2000) or clinical practice. For example, legislation
such as the
Americans with Disabilities Act of 1990 in the
USA and the Disability
Discrimination Act 1995 in the UK are
now being applied to cases involving
mental illness (23% of
all Disability Discrimination Act cases in the UK).
Second,
most work on mental illness and stigma has been descriptive,
overwhelmingly describing attitude surveys or the portrayal
of mental illness
by the media. Little is known about effective
interventions to reduce stigma.
Third, there have been notably
few direct contributions to this literature by
service users
(
Chamberlin,
2005). Fourth, there has been an underlying pessimism
that stigma
is deeply historically rooted and difficult to
change. This has been one of
the reasons for the reluctance
to use the results of research in designing and
implementing
action plans. Fifth, stigma theories have de-emphasised cultural
factors and paid little attention to issues related to human
rights and social
structures.
Recently there have been early signs of a developing focus upon
discrimination. This can be seen as the behavioural consequences of stigma
which act to the disadvantage of people who are stigmatised
(Sayce, 2000). The importance
of discriminatory behaviour has been clear for many years in terms of the
personal experiences of service users, in terms of devastating effects upon
personal relationships, parenting and childcare, education, training, work and
housing (Thornicroft, 2006).
Indeed, these voices have said that the rejecting behaviour of others may
bring greater disadvantage than the primary condition itself.

IGNORANCE: THE PROBLEM OF KNOWLEDGE
At a time when there is an unprecedented volume of information
in the
public domain, the level of accurate knowledge about
mental illnesses
(sometimes called `mental health literacy')
is meagre
(
Crisp et al, 2005).
In a population survey in England,
for example, most people (55%) believed
that the statement
`someone who cannot be held responsible for his or her own
actions'
describes a person who is mentally ill
(
Department of Health, 2003).
Most (63%) thought that fewer than 10% of the population would
experience a
mental illness at some time in their lives. There
is evidence that deliberate
interventions to improve public
knowledge about depression can be successful,
and can reduce
the effects of stigmatisation. In a campaign in Australia to
increase knowledge about depression and its treatment, some
states and
territories received an intensive, coordinated programme
while others did not.
In the former, people more often recognised
the features of depression, and
were more likely to support
help-seeking for depression or to accept treatment
with counselling
and medication (
Jorm
et al, 2005).
A series of government surveys in England between 1993 and 2003 revealed a
mixed picture. On one hand there are some clear improvements: for example, the
proportion thinking that people with mental illness can be easily
distinguished from `normal people' fell from 30% to 20%
(Department of Health, 2003).
On the other hand, views became significantly less favourable over
this decade for several items: for example, the proportion believing that
residents have nothing to fear from people coming into their neighbourhood to
obtain mental health services decreased from 70% to 55%. An increase in
knowledge about mental illness thus does not necessarily improve either
attitudes or behaviour towards people with mental illness.

PREJUDICE: THE PROBLEM OF NEGATIVE AT TITUDES
Although the term `prejudice' is used to refer to many social
groups that
experience disadvantage, for example minority ethnic
groups, it is employed
rarely in relation to people with mental
illness. The reactions of a host
majority to act with prejudice
in rejecting a minority group usually involve
not just negative
thoughts but also emotions such as anxiety, anger,
resentment,
hostility, distaste or disgust. In fact, prejudice may more
strongly predict discrimination than do stereotypes.
Interestingly, there is almost nothing published about emotional reactions
to people with mental illness apart from that describing a fear of violence.
One fascinating exception to this is work carried out in south-eastern USA, in
which students were asked to imagine meeting people who either did or did not
have a diagnosis of schizophrenia. All three physiological measures of stress
(brow muscle tension, palm skin conductance and heart rate) were raised during
imaginary meetings with `labelled' compared with `non-labelled' individuals.
Such tension also associated with self-reported negative attitudes of stigma
towards people with schizophrenia. The authors concluded that one reason why
individuals avoid people with mental illness is physiological arousal, which
is experienced as unpleasant feelings
(Graves et al,
2005).

DISCRIMINATION: THE PROBLEM OF REJECTING AND AVOIDANT BEHAVIOUR
Attitude and social distance surveys usually ask either students
or members
of the general public what they would do in imaginary
situations or what they
think `most people' would do, for example,
when faced with a neighbour or work
colleague with mental illness.
Important lessons have flowed from these
findings. This work
has emphasised what `normal' people say without exploring
the
actual experiences of people with mental illness themselves
about the
behaviour of normal people toward them. Further,
it has been assumed that such
statements (usually on knowledge,
attitudes or behavioural intentions) are
congruent with actual
behaviour, without assessing such behaviour directly.
Such
research has generally focused on hypothetical rather than real
situations, neglecting emotions and the social context, thus
producing very
little guidance about interventions that could
reduce social rejection. In
short, most work on stigma has
been beside the point.

CONSEQUENCES FOR ACTION
Experience and evidence gained so far indicates that the time
has come to
shift the focus of research and action from stigma
to discrimination, Thus,
instead of asking an employer whether
he or she would hire a person with
mental illness, we should
assess whether he or she actually does. This would
allow an
evaluation of our interventions by measuring whether and how
they
change behaviour towards people with mental illness, without
necessarily
assessing changes of knowledge or feelings. Finally
and most
importantly such a shift of focus
would make it possible for people
with mental illness to expect
to benefit from relevant anti-discrimination
policies and laws
in their country or jurisdiction, on a basis of parity with
people with physical disabilities
(
Thornicroft, 2006). In
sum,
this means sharpening our focus upon human rights, upon
injustice and
discrimination as actually experienced by people
with mental illness, and upon
adding to our knowledge about
interventions that society should undertake to
reduce both
stigmatisation and its consequences.

REFERENCES
- Chamberlin, J. (2005) User/consumer involvement
in mental health service delivery. Epidemiologia Psichiatria
Sociale, 14, 10
-14.
- Corrigan, P. (2005) On the Stigma of
Mental Illness. American Psychological Association.
- Crisp, A., Gelder, M. G., Goddard, E., et al
(2005) Stigmatization of people with mental illnesses: a
follow-up study within the Changing Minds campaign of the Royal College of
Psychiatrists. World Psychiatry,
4, 106-113.[Medline]
- Department of Health (2003)
Attitudes to Mental Illness 2003 Report.
- Graves, R. E., Cassisi, J. E. & Penn, D. L.
(2005) Psychophysiological evaluation of stigma towards
schizophrenia. Schizophrenia Research,
76, 317
-327.[CrossRef][Medline]
- Jorm, A. F., Christensen, H., & Griffiths, K. M.
(2005) The impact of beyondblue: the national depression
initiative on the Australian public's recognition of depression and beliefs
about treatments. Australian and New Zealand Journal of
Psychiatry, 39, 248
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- Link, B. G. & Phelan, J. C. (2001)
Conceptualizing stigma. Annual Review of Sociology,
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- Sartorius, N. & Schulze, H. (2005)
Reducing the Stigma of Mental Illness. A Report from a Global
Programme of the World Psychiatric Association. Cambridge
University Press.
- Sayce, L. (2000) From Psychiatric
Patient to Citizen. Overcoming Discrimination and Social
Exclusion. Palgrave.
- Thornicroft, G. (2006) Shunned:
Discrimination against People with Mental Illness. Oxford
University Press.
Received for publication April 26, 2006.
Revision received September 15, 2006.
Accepted for publication October 27, 2006.
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