The British Journal of Psychiatry (2009) 194: 85. doi: 10.1192/bjp.194.1.85
© 2009 The Royal College of Psychiatrists
Psychiatry and the pharmaceutical industry - in 100 words
David Healy
Little Pharma made profits by making novel compounds; Big Pharma does it by
marketing. Doctors say they consume (prescribe) medication according to the
evidence, so marketeers design and run trials to increase a drugs use.
They select the trials, data and authors that suit, publish in quality
journals, facilitate incorporation in guidelines, then exhort doctors to
practise evidence-based medicine. Because theyre worth
it, doctors consume branded high-cost but less effective
evidence-based derivatives of older compounds making these drugs
worth more than their weight in gold. Posted parcels meanwhile are tracked far
more accurately than adverse treatment effects on patients.